Fueling Convenience Muses' network of 4k+ Standalone Corporate Offices: BTL Activation for Swiggy Daily

For Gupshup we conduct corporate events and corporate gifting. We help them end-to-end for these services More about this below.

In today's fast-paced corporate world, finding convenient and delicious food options can be a challenge for busy employees. Swiggy, a leading food delivery app, recognized this need and launched a revolutionary solution called Swiggy Daily. Swiggy Daily allows corporate employees to order homestyle meals for their office on a subscription basis. At Muses Marketing, as a trusted BTL Activations agency, we had the privilege of collaborating with Swiggy Daily in their corporate events across the bustling metro cities of Gurgaon. Allow us to walk you through our comprehensive end-to-end solution and the remarkable impact it had.
About Swiggy Daily: Swiggy’s daily is a subscription-based daily home-cooked food via a separate app. Swiggy launched the app in May 2019 from Gurgaon, India. Swiggy Daily is largely targeted at users who look for healthy home-cooked food at an affordable price point. It allows users to choose three days to a month-long subscription. The app got encouraging traction when it launched in Gurugram and Bengaluru. Swiggy Daily comes with the option to swap, skip and pause it at any point of time.

BTL Activation: A Gateway to Offline Marketing Success

BTL (Below-The-Line) Activation is a crucial component of offline marketing strategies aimed at creating direct engagement with a target audience. As an accomplished BTL Activations agency, our primary objective was to introduce and establish awareness of Swiggy Daily among corporate employees. We strategically designed and executed a kiosk setup in standalone corporate offices, allowing employees to experience delightful samples of the home-cooked food thali offered by Swiggy Daily. This captivating and interactive BTL Activation served as an excellent platform to generate interest, answer questions, and gather valuable feedback from potential subscribers.

Our partnership with Swiggy Daily went beyond simply setting up kiosks. We took charge of every aspect, providing an end-to-end solution that encompassed design, fabrication, permissions, manpower, and execution. With meticulous attention to detail, we designed captivating setups that visually represented the essence of Swiggy Daily's culinary offerings. Our experienced team handled the fabrication and installation, ensuring seamless execution to create an inviting and immersive experience for employees to explore and learn more about Swiggy Daily.


The metropolitan city of Gurgaon served as an ideal location for Swiggy Daily's corporate events. With its bustling business districts and thriving corporate culture, Gurgaon provided the perfect backdrop for us to make an impact. Our BTL Activation kiosks were strategically positioned in standalone corporate offices, taking advantage of high footfall areas where employees could easily interact with the Swiggy Daily concept. By targeting this specific audience, we were able to create maximum engagement and generate interest among potential subscribers.


Choose Muses Marketing: Your Trusted BTL Activations Agency
As one of the leading BTL Activations agencies in Gurgaon and across India, Muses Marketing delivers memorable offline marketing experiences that leave a lasting impression on your target audience. Our expertise in crafting end-to-end solutions ensures seamless execution and results-driven outcomes. Whether you're launching a new product, expanding your brand reach, or engaging with corporate clients, our team of professionals is dedicated to creating innovative campaigns tailored to your specific needs.
In conclusion, Muses Marketing's BTL Activation solution for Swiggy Daily played a pivotal role in successfully introducing this revolutionary food delivery concept to corporate employees. With captivating setups and interactive experiences, we connected with the audience on a personal level, laying the foundation for the widespread adoption of Swiggy Daily. Contact us today to discover how our BTL Activations agency can help fuel your brand's success.
Keywords: BTL Activity, Offline Marketing, Corporate Activity, Offline Marketing agency in India, BTL Activations agency in Gurgaon.